What is the story you are uniquely positioned to share? Over the last five years, Bruce Friedrich, the founder and executive director of The Good Food Institute, has made major progress in helping to shape the global conversation around alternative protein and the future of food. In this webinar, we’ll focus on how to share a message that is authentic to you and drives your key audience to action.
About PR Conversations
This webinar is a part of our "PR Conversations" series, hosted by Ben Kellogg, which aims to demystify the PR process for TED Fellows through engaging discussions with top journalists and masterful communicators of all stripes. See recent interviews here.
About Bruce Friedrich
Bruce Friedrich is founder and executive director of the Good Food Institute. With more than 100 full-time team members across the United States, India, Israel, Brazil, Europe, and Asia Pacific, GFI is accelerating the production of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment, promoting global health, and preventing food insecurity.
Bruce is a TED Fellow, Y Combinator alum, and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, Guardian, USA Today, Los Angeles Times, Wired, and many other publications. He has appeared on the TED Radio Hour, New Yorker Radio Hour, Recode Decode, the Ezra Klein Show, Making Sense (Sam Harris), and a variety of other podcasts and TV programs.
Bruce's 2019 TED talk has been viewed more than 2.3 million times and translated into 30 languages. He co-authored two books, contributed chapters to seven more, and has written seven law review articles.
Bruce is also co-founder and advisor to impact venture funds New Crop Capital and Clear Current Capital, though he has no financial interest in either fund.
He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College.
More on Bruce here: gfi.org/team/bruce-friedrich/