A compelling problem statement. An intriguing origin story. What are the components of a great interview? And what can you do to help a journalist be successful with your story? 

Our next PR Conversation will be with PBS Newshour's Steve Goldbloom, the Emmy-nominated writer, producer, and special correspondent for PBS NewsHour. Steve is best known for creating the weekly series Brief But Spectacular, where he has interviewed some of the most interesting people across fields including: Bryan Stevenson, Terry Gross, Carl Reiner, Ta-Nehisi Coates, Norman Lear, Padma Lakshmi, Judd Apatow, Robert Reich, Michael Lewis, and many more including several TED Fellows.

In this session, Steve will share how he approaches these interviews and break down the process to help us understand the qualities of a great long-form interview.